Craftsmanship

Craftsmanship speaks for the work itself, it shows the passion, care, and attention to detail that an artist can provide.

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Process

Without process, design lacks major components to make the work successful. Every aspect of the product has a process to it, whether it be a logo or a full brand identity.

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Typography

You can have good design but typography makes great design. Without the knowledge and admiration for the way words look on the page your work ends up just blending into the background. Great typography will make it stand out.

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